For many businesses, handling customer service via phone is crucial. If customers can’t have their questions or concerns addressed during regular business hours, they may think of your company as unreliable or unprofessional. Cloud telephony allows you to keep your business open and responsive 24/7.

What is Cloud Telephony?

Cloud telephony is a new-age system of communication that uses the cloud to host its telephone services. Cloud telephony is also known as internet telephony or VoIP (Voice over Internet Protocol).

The basic idea behind cloud telephony is to make phone calls using the internet instead of a traditional phone line. You can make calls using an internet connection, not a landline, mobile phone, or cable network. The best part? You don’t need any special equipment for this, and all you need is access to the internet, which most businesses already have.

Did you know that Cloud Telephony is the future of communications? Over 500,000 companies are using cloud phone services, which is only going to increase in the coming years.

Cloud telephony has many advantages over conventional landlines. Here we look at the top 9 reasons why cloud telephony is the best choice for your business.

Everyone wants a better way to manage their business communications, but not everyone understands all the options available. Cloud telephony allows you to work effectively by giving you the tools you need to communicate with your clients and your employees.

1. Fast Installation/Set-up

Unlike a traditional PBX system that comes with a tangle of wires, telephones, switches, and routers, which takes a few days to a month to set up, cloud telephony, on the other hand, can be set up within 24 Hrs and it needs an only reliable internet connection to work smoothly.

2. You can make changes with a Click of a Button

You can make changes like adding, removing, or promoting employees into the system with a few clicks of a button, and the changes get reflected on the go without any downtime.

3. Third-party integration without causing any downtime.

Every industry vertical will be using different applications to run the business smoothly. For example, Hotels use PMS, Corporates use CRM, Hospitals use EHR, etc., but the one thing which is familiar with all is communication; they all constantly communicate with various stakeholders. Hence, cloud telephony is evolved to be integrated with any application using API Connectivity, enabling you to automate your actions and expand the functionality of your solutions without switching between them. Moreover, we know that *astTECS cloud telephony can seamlessly integrate with all enterprise-grade CRM / ERP systems – Zoho, Salesforce, Vtiger, Leadsquared, Microsoft Dynamics, etc.

4. Unified Communication for enterprises

We can understand unified communication as an opportunity for enterprises to reach out to their respective audiences using not just voice but videos, SMS, email, and social media and still manage all the mediums of communication in one dashboard.

5. Going Beyond Calling

Cloud telephony can support marketing initiatives beyond calls like missed call campaigns, Voice Blast and, SMS marketing, email marketing, What’s app Integration, which has proved to be the most popular engagement tool of communication. 

6. Unlimited scalability without any infrastructure.

There is always a lock-in period associated with an easy investment or infrastructure project. On the other hand, Cloud Telephony Infrastructure is maintained by the service provider who takes responsibility for uninterrupted service. As a result, customers are not spending their bandwidth running and supporting infrastructure at their facilities. At the same time, it is adaptable enough to handle upward and downward scaling by adding or reducing Agents/Extensions without a lock-in period.

7. Data security is a key advantage of cloud telephony.

Cloud Telephony is more secure than we think since it is hosted by third-party data centers with highly secure data protection and third-party audits. Data is usually encrypted in the Cloud, giving users peace of mind. A number masking option is also available. As a result, customers and employees will not know that the actual number they are calling from or to is being hidden, enhancing security.

8. Increased productivity

When agents are in the field or the office, they no longer have to retrieve customer data and manually enter it into their mobile phones to dial; with cloud telephony, an agent can make a one-click-call from the application or set up in predictive mode, and attend to calls without dialing, and the inquiries/complaints captured by the agents can be assigned to respective salespersons by just updating their disposition pages. This allows employees to focus on their core work and not worry about subsidiary activities.

9. Automatic updates

With Cloud Telephony, customers need not stress about products being outdated. It would be the service provider’s responsibility to keep the system upgrading to provide customers with best-in-class communication tech infrastructure.


At the end of the day, there’s no denying that cloud telephony has taken over the telecommunications world — and it looks like it’s not going to stop any time soon. Why? Because cloud telephony is widely accepted as one of the best ways for businesses to cut down on costs for their telecommunications needs. As long as you have access to a high-speed internet connection and computer, you can get by without hiring extra personnel. It’s safe, managed, efficient, and flexible. With all these benefits in mind, you can decide: cloud telephony will continue to revolutionise the industry, and its products will only get better with every passing year.

We are here to assist you if you have questions or would like to discuss which platform would be appropriate for your business. Contact us now to speak with a VoIP expert.