Customer Overview:
MTN Ghana, part of the MTN Group, the largest mobile network operator in Africa, is serving millions of subscribers across the continent. To efficiently engage its vast customer base, MTN Ghana needed a scalable, resilient, and centrally managed voice broadcasting solution that could handle huge outbound volumes for notifications, promotions, alerts, and surveys.
When legacy systems could no longer keep pace with rising demand, MTN Ghana collaborated with *astTECS to design a next-generation, telecom-grade solution that could support exponential growth while maintaining performance and reliability.
The Challenges:
Operating at a continental scale, MTN Ghana faced several operational and infrastructure challenges:
- Managing massive outbound call volumes without performance degradation
- Maintaining centralized campaign control with distributed execution
- Ensuring fault tolerance to avoid service interruptions
- Supporting IVR-based campaigns with DTMF input capture
- Delivering real-time analytics and reporting
- Scaling effortlessly as demand continued to rise
The legacy systems were causing performance bottlenecks and single points of failure, therefore, MTN Ghana was not able to reach the level of scale and efficiency that they required.
